It's clear that the rate of pre-registrations is more related to the speed at which people get around to pre-registering than to the (large) local interest in broadband internet.

It is decided on urgent actions to accelerate the campaign, including:

• refocus the ELMSWELL.NET website on the need to "Pre-register NOW" and add an on-line form
• pre-registration details to be kept as simple as possible
• pursue the Elmswell and Woolpit parish councils' support for pre-registration forms to be published in the village newsletters
• seek local cooperation for siting of collection boxes with spare forms in both villages
• a (shocking pink) promotional flyer was to be distributed by BT
• 100 local websites were prompted by e-mail to pre-register
• PR actions (the Bury Free Press and the Citizen gave the campaign very helpful write-ups).
• Last but by no means least, is to intensify direct action by local broadband enthusiasts going out in the villages explaining in person about broadband and facilitating pre-registration. (It has recently been demonstrated to us that this is the single, most effective action in accelerating pre-registrations)

By way of encouragement, a BT letter to the broadband campaign dated 9 July announcing the trigger level sent states: "We have only set triggers at exchanges where there are enough internet users connected and we are working in regions such as yours to boost the level of registrations."

Pre-registrations currently stand at 211.