• Broadband is typically at least 10 times as fast as an ordinary modem.
• Your telephone line is no longer tied up because someone is using the internet.
• Broadband provides an "always on" internet connection.
• There is great concern that without broadband, rural areas will be left behind by a "digital divide"? (71% of the country is already served by a broadband-enabled telephone exchange).
• Businesses can benefit from broadband's fast internet access.
• Another advantage is that it allows a person to work from home with fast access to his employer's network.
• The latest internet applications (e.g. digital radio, video, games, ...) are not possible without a high speed connection
• Fast download of large files such as digital photos, multimedia, etc.
• Information on websites and software updates are increasingly growing in size - it's assumed that most people have broadband.
• In the housing market, it's becoming a negative factor to move to an area without broadband.
  

Use of the internet at present is severely restricted by the bottleneck of the telephone connection: getting broadband is a bit like changing from bottled water to a mains water supply.